Bio
As CEO of Fyrfeed, we use artificial intelligence to automate social media marketing. Our AI can generate fully-fledged social media posts by the push of a button. . I've built the Volkswagen AG Rewards Program - the very first digital customer loyalty program that focuses on customer engagement in the whole automotive industry. This program, called BONEO, is currently being pioneered together with Porsche Austria and was labeled one of the 7 key initiatives of the Volkswagen Group's digital future. The program uses many engagement techniques that I have developed during my PhD research on behavioral science. I created the concept, managed the project and steered the development of this program. Other than that, I've already built two companies, one of which was a webdesign agency with a few employees during my time at university. I sold the company in 2016. I also published 2 books - one was a life-inspiring book containing real-life stories about people who overcame their biggest life challenges.