Bio
He have spent over 20 years working with manufacturers who sell through dealers and distributors (after 5 years in Psychological Operations in the U.S. Army) and he noticed a big problem with dealer management… The majority of companies are unaware they are not maximizing the profitability of those relationships. And they make these common mistakes: - Sales and marketing content is hard to find, outdated, or just not relevant to dealers - Training is slow, relies on antiquated methods, and has to be scheduled - Dealers have to rely on the OLD WAY of learning sales - how things have always been done Unfortunately, sales enablement software in the market today is NOT suited for the unique challenges faced by independent dealers and distributors. When he became CEO he decided to do something about it. He made it his mission to help manufacturers invigorate and empower their dealer networks with tools that get the job done. Efficiently. Effectively.