Bio
Co Founder and CEO at Upstream Security. Upstream leads the automotive cybersecurity market with the first comprehensive cloud-based solution to identify, monitor, and protect vehicle fleets from cyber-attacks and fraud -- at rest and in motion. A growing number of the world’s largest vehicle fleets rely on us for the most precise automotive protocol detection, fleet, driver and vehicle behavioural analysis and unprecedented control needed to mitigate the human and business risks brought forth by fleet and vehicle cyber-attacks. Upstream's Fleet Cybersecurity Platform™ features the industry's first machine learning-based driver and vehicle fingerprinting for unparalleled automotive visibility and insights. Founded by cyber-security veterans, Upstream delivers the protection and visibility OEMs and service providers need in order to run their fleets smoothly and securely. Yoav is leading Upstream's strategic direction, culture and business execution bringing 17+ years of experience with multi-national high-tech companies and start-ups. He brings rich leadership experience in management, marketing and business development of IT and security products spanning over a dozen years of experience in leading vendors such as Checkpoint, Juniper Networks and Broadcom. Yoav is an avid kite and wave surfer.