Yulia Smirnova

BIO

I am a self-driven marketing leader with 15 years of experience in building revenue-generating marketing programs from the ground up in Fortune 500 companies and startups. My areas of expertise include account-based marketing demand generation product marketing digital marketing and sales enablement. I am experienced in partnering closely with sales executives and marketing peers to develop and execute integrated account-based marketing motions that accelerate business growth. I am an intuitive strategic thinker who rallies her team towards optimal growth outcomes. I lead by example catalyze positive change and serve as an impact multiplier for my team. SOFT SKILLS Creating momentum and getting people to join the mission I lead Personal responsibility and resourcefulness to make things happen and solve problems Leading by example and holding teams accountable Negotiating across the organization and turning conflict into discovery Building relationships and creating leverage through collaboration. MARKETING EXPERIENCE YEARS Account-Based Marketing 5 Demand Generation 7 Digital Marketing 10 Marketing Operations 5 Product Marketing 7 People Management 5 Sales Enablement 7