The Top Bootstrapped SaaS Companies

These companies earned the most without funding (Click to apply)

Bootstrapping a SaaS company requires profitable growth. We went and found some of the most profitable bootstrapped SaaS companies so you could analyze how they’ve done it.

Some of the founders manage against metrics like revenue per employee. The target? $600k or higher. They won’t hire new team members until new hires add enough revenue to get back to $600k in revenue per employee. Other founders manage to a payback period of 3 months or less. Some of the most successful bootstrapped SaaS companies have instant payback periods. They upsell items like consulting, books, and event tickets to immediately recover their customer acquisition cost (CAC) so they can then re-invest it immediately. Call it a “fast money flywheel”.

$0 - $1M ARR
  1. Socialrep $1.0M
  2. Comnplus $1.0M
  3. Talvista $996.0K
$1M - $10M ARR
  1. Pepperi $10.0M
  2. Fundapps $10.0M
  3. Addaptive $10.0M
  4. Vutu $10.0M
  5. Accucode $10.0M
$10M - $20M ARR
  1. Vwo $18.0M
  2. Teamwork $18.0M
$20M - $100M ARR
  1. Swiftpage $96.1M
  2. Adswerve $96.0M
  3. Act $90.0M
  4. Printful $84.0M
  1. 11
    Getresponse

    Getresponse

    Office Software

    Email marketing from GetResponse. Send email new

    $60.0M

    100K

    1998

    300

    United States

  2. 12
    Mailupgroup

    Mailupgroup

    CRM and Related Software

    Marketing software: Email, SMS, Predictive, CDP

    $59.4M

    22K

    2002

    240

    Italy

  3. 13
    Silverlinecrm

    Silverlinecrm

    Office Software

    Platinum Salesforce consulting partner

    $54.0M

    200

    2009

    325

    United States

  4. 14
    Jotform

    Jotform

    Content Management Systems

    If you need online forms for generating leads, d

    $54.0M

    180K

    2006

    75

    United States

  5. 15
    Clickdimensions

    Clickdimensions

    CRM and Related Software

    ClickDimensions Marketing Automation Software So

    $40.0M

    4K

    2010

    190

    United States

  6. 16
    Maropost

    Maropost

    CRM and Related Software

    Maropost makes powerful, easy-to-use, enterprise

    $36.5M

    380

    2011

    158

    Canada

  7. 17
    Logianalytics

    Logianalytics

    Analytics Software

    $30.0M

    1K

    2003

    140

    United States

  8. 18
    Salecycle

    Salecycle

    CRM and Related Software

    Increase conversion rates, recover abandoned sal

    $30.0M

    500

    2010

    180

    United States

  9. 19
    Astea

    Astea

    CRM and Related Software

    Field Service Management & Mobility Software

    $29.0M

    400

    1980

    200

    United States

  10. 20
    Rantandrave

    Rantandrave

    CRM and Related Software

    Be proactive about communication and feedback, c

    $28.5M

    285

    2006

    105

    United Kingdom

11-20 of 441

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The Latka Grid

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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