The Top Bootstrapped SaaS Companies

These companies earned the most without funding (Click to apply)

Bootstrapping a SaaS company requires profitable growth. We went and found some of the most profitable bootstrapped SaaS companies so you could analyze how they’ve done it.

Some of the founders manage against metrics like revenue per employee. The target? $600k or higher. They won’t hire new team members until new hires add enough revenue to get back to $600k in revenue per employee. Other founders manage to a payback period of 3 months or less. Some of the most successful bootstrapped SaaS companies have instant payback periods. They upsell items like consulting, books, and event tickets to immediately recover their customer acquisition cost (CAC) so they can then re-invest it immediately. Call it a “fast money flywheel”.

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$0 - $1M ARR
  1. Ximble $1.0M
  2. Canny $1.0M
  3. Finimize $1.0M
  4. Comnplus $1.0M
$1M - $10M ARR
  1. Coditas $10.0M
  2. Kovai $10.0M
  3. Fundapps $10.0M
  4. Vutu $10.0M
  5. Addaptive $10.0M
$10M - $20M ARR
  1. Vwo $18.0M
  2. Inspire $16.0M
$20M - $100M ARR
  1. Accucode $93.0M
  2. Act $90.0M
  3. Acoustic $75.6M
  4. Jotform $75.0M
  5. Kajabi $60.0M
  1. 11
    Kajabi

    Kajabi

    CRM and Related Software

    Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. ... Users can also can send email broadcasts and then track their performance with Kajabi's emai

    $60M

    19K

    2010

    181

    United States

  2. 12
    Getresponse

    Getresponse

    Office Software

    Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

    $60M

    100K

    1998

    371

    Poland

  3. 13
    Silverlinecrm

    Silverlinecrm

    Office Software

    Platinum Salesforce consulting partner

    $54M

    200

    2009

    335

    United States

  4. 14
    LiveChat

    LiveChat

    Customer Service Software

    The company has offices in Wrocław, Poland and Boston, Massachusetts, United States.|Details: https://twitter.com/rditrych/status/1365218369876725760 Also, it's no longer livechatinc.com but livechat.com for over a year ;)

    $46M

    33K

    2002

    200

    Poland

  5. 15
    Maropost

    Maropost

    CRM and Related Software

    Maropost makes powerful, easy-to-use, enterprise-grade software solutions to help you scale your sales and marketing while staying lean.

    $45M

    380

    2011

    172

    Canada

  6. 16
    Perfectcloud

    Perfectcloud

    Security Software

    Unified Cloud Security

    $32M

    850

    2015

    35

    United States

  7. 17
    Teamwork

    Teamwork

    Collaboration & Productivity Software

    com is an Irish, privately owned, developer-led web-based company based in Cork, Ireland.

    $31M

    20K

    2007

    408

    Ireland

  8. 18
    Batchleads

    Batchleads

    Data & Lead Generation Services

    $30M

    18K

    2018

    140

  9. 19
    Vfairs

    Vfairs

    vFairs is a leading virtual events software that helps organizations host virtual job fairs, career fairs, online trade shows & more by using a virtual enviornment, chat tools and embedded webinars. Fully branded booth. Customizable software. A+ suppor...

    $30M

    170

    2016

    45

    United States

  10. 20
    Astea

    Astea

    Erp Software

    Field Service Management & Mobility Software

    $29M

    400

    1983

    200

    Sweden

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.