The Top Bootstrapped SaaS Companies

These companies earned the most without funding (Click to apply)

Bootstrapping a SaaS company requires profitable growth. We went and found some of the most profitable bootstrapped SaaS companies so you could analyze how they’ve done it.

Some of the founders manage against metrics like revenue per employee. The target? $600k or higher. They won’t hire new team members until new hires add enough revenue to get back to $600k in revenue per employee. Other founders manage to a payback period of 3 months or less. Some of the most successful bootstrapped SaaS companies have instant payback periods. They upsell items like consulting, books, and event tickets to immediately recover their customer acquisition cost (CAC) so they can then re-invest it immediately. Call it a “fast money flywheel”.

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$0 - $1M ARR
  1. Ximble $1.0M
  2. Canny $1.0M
  3. Finimize $1.0M
  4. Comnplus $1.0M
$1M - $10M ARR
  1. Coditas $10.0M
  2. Kovai $10.0M
  3. Fundapps $10.0M
  4. Vutu $10.0M
  5. Addaptive $10.0M
$10M - $20M ARR
  1. Vwo $18.0M
  2. Inspire $16.0M
$20M - $100M ARR
  1. Accucode $93.0M
  2. Act $90.0M
  3. Acoustic $75.6M
  4. Jotform $75.0M
  5. Kajabi $60.0M
  1. 01
    QuestionPro

    QuestionPro

    Monitoring Software

    Measure and transform customer experiences

    $20M

    5K

    2005

    145

    United States

  2. 02
    Pixelandtonic

    Pixelandtonic

    Content Management Systems

    We’re the team behind @craftcms.

    $19M

    6K

    2010

    10

  3. 03
    DesignPickle

    DesignPickle

    Creative Services Provider

    Flat-rate creative services.

    $18M

    3K

    2015

    505

    United States

  4. 04
    Vwo

    Vwo

    Conversion Rate Optimization Software

    VWO is the all-in-one A/B testing and Conversion Optimization Platform‚Ñ¢ that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

    $18M

    5K

    2010

    208

    India

  5. 05
    Inspire

    Inspire

    Qualified Lead Generation and Outbound Sales Solution For Your Startup

    $16M

    700

    21

    United States

  6. 06
    Quantumworkplace

    Quantumworkplace

    HR Software

    Elevate company culture & performance! Check out our employee engagement software with surveys, recognition, goal tracking, appraisals & more!

    $15M

    2K

    2002

    53

    United States

  7. 07
    LeagueApps

    LeagueApps

    Innovation Intelligence Software

    Organize youth sports

    $15M

    3K

    2010

    90

    United States

  8. 08
    Olark

    Olark

    CRM and Related Software

    $14M

    12K

    2007

    35

    United States

  9. 09
    Vainu

    Vainu

    CRM and Related Software

    Vainu collects company data

    $14M

    2K

    2013

    160

    Finland

  10. 10
    Calltrackingmetrics

    Calltrackingmetrics

    Call Tracking Software

    Call tracking software to track online and traditional advertising. Know which ads are working, which agents are performing, and make the most of every call.

    $14M

    30K

    2012

    57

    United States

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.