The Top Bootstrapped SaaS Companies

These companies earned the most without funding (Click to apply)

Bootstrapping a SaaS company requires profitable growth. We went and found some of the most profitable bootstrapped SaaS companies so you could analyze how they’ve done it.

Some of the founders manage against metrics like revenue per employee. The target? $600k or higher. They won’t hire new team members until new hires add enough revenue to get back to $600k in revenue per employee. Other founders manage to a payback period of 3 months or less. Some of the most successful bootstrapped SaaS companies have instant payback periods. They upsell items like consulting, books, and event tickets to immediately recover their customer acquisition cost (CAC) so they can then re-invest it immediately. Call it a “fast money flywheel”.

$0 - $1M ARR
  1. Socialrep $1.0M
  2. Comnplus $1.0M
  3. Talvista $996.0K
$1M - $10M ARR
  1. Pepperi $10.0M
  2. Fundapps $10.0M
  3. Addaptive $10.0M
  4. Vutu $10.0M
  5. Accucode $10.0M
$10M - $20M ARR
  1. Vwo $18.0M
  2. Teamwork $18.0M
$20M - $100M ARR
  1. Swiftpage $96.1M
  2. Adswerve $96.0M
  3. Act $90.0M
  4. Printful $84.0M
  1. 01
    Pepperi

    Pepperi

    Erp Software

    Consumer goods B2B sales platform

    $10.0M

    1K

    2009

    100

    Israel

  2. 02
    Fundapps

    Fundapps

    Compliance as a service for the investment indus

    $10.0M

    45

    2010

    46

    United Kingdom

  3. 03
    Addaptive

    Addaptive

    Increase B2B revenue and brand visibility with A

    $10.0M

    225

    2010

    35

    United States

  4. 04
    Vutu

    Vutu

    CRM and Related Software

    $10.0M

    300

    2007

    70

  5. 05
    Accucode

    Accucode

    Supply Chain & Logistics Software

    Simple, scalable, repeatable business solutions.

    $10.0M

    1K

    1995

    91

    United States

  6. 06
    Gmailsharedcontacts

    Gmailsharedcontacts

    Office Software

    Helps Google users share address books

    $9.6M

    4K

    2015

    9

  7. 07
    Redbrick

    Redbrick

    Office Software

    International Business Machines Corporation is a

    $9.6M

    10K

    2011

    37

    United States

  8. 08
    Acuityscheduling

    Acuityscheduling

    Office Software

    Online appointment scheduling software. Clients

    $9.6M

    16K

    2007

    11

    United States

  9. 09
    Finch

    Finch

    Digital Advertising Platforms

    $9.0M

    250

    2009

    70

    United States

  10. 10
    Riainabox

    Riainabox

    RIA compliance, operations and registration soft

    $9.0M

    2K

    2006

    45

    United States

1-10 of 170

Next

The Latka Grid

$RevenueEmployees

Loading...

Click to add your company (apply)

Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

View all SaaS Companies

Create a free account now to view instantly

Create an account