SaaS Companies > Sales Team Churn

Which SaaS Companies Have The Largest Sales Teams?

1,500 SaaS Companies Ranked by Sales Team Churn (Click to apply)

Sales Team Churn (STC) is a metric that represents how much of the current sales team will churn over the next 12 months. The benefit of the metric is you can use public data to compute across thousands of private b2b SaaS companies.

Generally, you want low sales team turnover. This is a sign that reps are happy, hitting quota, and the company is doing well.

1-10 Sales Reps
25-100 Sales Reps
100+ Sales Reps
  1. Zoom 609
  2. Cvent 427
  1. 01

    Qualtrics

    CRM and Related Software

    Qualtrics is a privately held experience managem

    3,010

    620

    410

    6,582

    22.7

    3.7%

  2. 02

    1,783

    610

    110

    3,295

    12.5

    2.1%

  3. 03

    Zendesk

    CRM and Related Software

    Zendesk Inc. is a Danish customer service softwa

    3,473

    520

    320

    4,756

    24.7

    4.8%

  4. 04

    Cvent

    Office Software

    Create technology to power the human connection

    4,394

    430

    210

    7,689

    10

    2.3%

  5. 05

    Freshworks

    CRM and Related Software

    Includes Freshdesk, Freshchat and other products

    2,610

    330

    100

    3,660

    10.1

    3%

  6. 06

    Airpr

    AirPR is the leading content marketing and PR an

    230

    310

    3,300

    33.8

    14%

  7. 07

    Xero

    Erp Software

    Global platform for small business

    2,881

    180

    110

    5,125

    7.8

    4.5%

  8. 08

    Knowbe4

    Governance, Risk & Compliance Software

    KnowBe4 provides Security Awareness Training to

    756

    170

    52

    3,660

    5.2

    3.1%

  9. 09

    Wrike

    Collaboration & Productivity Software

    Makes organizations insanely productive

    878

    160

    91

    5,121

    6.5

    4%

  10. 10

    Sumo Logic

    Development Software

    817

    160

    120

    3,660

    11.9

    7.4%

1-10 of 1,292

The Latka Grid

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.