CRAVE-Metrics Funding History

CRAVE-Metrics has raised a total of $500K over the last 6 years Raising this capital resulted in dilution for Michael Topolovac despite non-dilutive funding options like Founderpath. With $500K money raised, CRAVE-Metrics would have to sell for $5M, for investors to be happy. For any founders and early employees to make money, the company would need to sell for at least $500K assuming no crazy liquidation preferences.

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?