Innovu revenue hit $2M in 2024

Founder / CEO

Hugh O'Toole

The world of retirement services and benefits can be complicated. He focus on the alignment of financial wellness of an American Employee with the positive impact their wellness has on the financial statement of the employer. His first mission was to bring non-profit employers and their employees institutional investment product, versus the legacy insurance products historically sold to them. As a partner of Professional Pensions, Inc. (PPI), they accomplished this mission and the firm grew rapidly. Principal Financial Group purchased PPI in 1999. In 2014, he founded Viability AG LLC, to address the relationship between financially well employees and the impact on the employer’s financial statement, through mitigating the future liability from healthcare, risk protection/ management, productivity and engagement of their employees. In 2015, Viability was purchased by MassMutual, and he once again joined the MassMutual team as a Senior Vice President. As CEO of Innovu his current focus is on how to change the advisor/consultant practice models from their siloed focus on Health & Welfare, Retirement and Property & Casualty, to a practice model focused on holistic Human Capital Risk Management. Through leading capabilities in data aggregation, data science/analytics and behavioral finance, the industry can have a much greater impact with the convergence of data and benefit disciplines versus a myopic view. They help advisors identify through clean data specific interventions and preventative solutions to save employers money and help Americans. Outside of work he enjoy kayaking, hiking, playing golf and traveling with his family. He is very involved in their Church and community.

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