Order Desk revenue, CEO David Hollander, team size, customer count, churn, and more in 2024.

you're gonna love this interview just got done editing it i'm glad i got it live for you i'll be in the comments for the next 30 minutes hanging out answering any questions you have in fact leave a comment below about data points or what you think is going to happen to the company and i will respond to every comment additionally if you're just loving the content click the thumbs up and i will go and check out your profile as well and give your videos some love as well in the meantime enjoy the interview hello everyone my guest today is david hollander he's the founder of orderdesk an app that helps merchants save time on their ecommerce order management he started the company as a side project six years ago and it's now grown into a bootstrap company employing six folks david you ready to take us to the top absolutely all right and how much are you grossing per month hey we're grossing uh 60k per month right now bootstrap gross this is the way to do it man this is the way to do it all right so break down the company for me what do you guys do and is it pure sass yeah absolutely so it is pure sass what we do is we are a connector in between the marketplace like the uh the shopping cart and the fulfillment so the merchants will use us to to get their orders into our system and they'll run their orders through business logic and then send them off for fulfillment so we help automate all those pieces okay now are you tied to any one platform like shopify or fba sellers or somewhere else or you're all over the place not at all we have 230 integrations with different different apis different third parties so we work with all kinds of different carts and marketplaces all kinds of different fulfillment services okay is there a particular platform that most your business goes through hey david is there a particular platform most your business goes through uh i would say we'd see probably the majority of our uh platform goes through shopify that's probably what we see most of it okay interesting okay now what's your pricing model you know there's a lot of companies in this space that are pure sas there's others that are pure percent of gmv are you both or one or a combination or what so what we do is we have a base fee that we charge uh we have three different plans we have a base fee and then we charge a per order fee so our base fee starts at 12 a month for the very small customers that are just kind of almost hobbyists just getting started and then um we have most of our customers are on a 40 a month plan and then they they get charged five cents per order and then we have uh for our larger customers they have a base fee of 100 a month and then three cents an order so it's designed to be something where there's always the base fee and then we just charge us just a small piece of what the order actually is instead of a percentage okay so if you look at last month your total revenue you said you're grossing 60. but what was top line uh so we grow 60. um um and uh we've got uh we're um at about 10k a month in profit right now okay but so i what i'm trying to do is go back to your top one though so 10k profit is amazing i want to dive more than a second but top line revenue is about how much i'm sorry i don't get that so you said you said you just make 10 you make 10 000 in profit profit is after expenses so you get profit by taking revenue minus expenses so my question is what's your revenue the revenue is 60. okay okay got it so top line per month is 60. after expenses you have 10k hitting the bottom got it okay so my question is of that 60 what percent comes from the flat fees you have people paying versus the five cent transaction fees do you know oh that's a good question um so we i would say most of it is the fees i would say um because we have about 750 customers okay so i would say boy i haven't looked at those numbers i would say probably maybe 10k is is is the the service fee 10k is the 10k is the flat sas fee and the other 50k or five cent transaction fees that's right interesting okay so um 750 customers at you know paying on average 40 bucks a month on the flat fee that's i mean that's like 30 000 there in sas is that is that average fee actually less than 40 bucks uh we're actually averaging uh 75 a month per customer okay that's that's sas plus the transaction fee though right that's right yeah so that what i'm trying to figure out is wha if we just look at the sas business compartmentalize if that's doing ten thousand dollars per month the average flat fee is more like ten or fifteen dollars per month not forty dollars a month oh yeah you're probably right about that yeah okay i i like by the way the reason i'm digging into this is because i think some of the companies right now that are just printing money are the ones that combine business models so i really want to dissect what your split is before asking different questions so you got a flat fee of 10 bucks a month right across 750 customers so that's seven eight you know nine ten thousand dollars per month in revenue then you have the five cents per order going through your platform every month now what's the total volume of orders per month going through your platform so right now we're doing about 500 000 orders a month that's incredible okay and can you describe like the average customer or is this like a instagram influencer that's selling you know custom t-shirts or somebody else we definitely have a lot of that um and a big part of what we do is working with print on demand so a customer will have their custom t-shirts or maybe they'll have 10 000 designs and then they send those designs on the fly to the print-on-demand company to be printed so they never have to worry about stock or anything like that so um we do work a lot with with people like that like instagram influencers we also work with a lot of uh traditional retail that is moving online uh uh regular brands that are sending their orders you know as well and we do a lot with multi-channel too so people that work with etsy and wayfair and shopify and and so we can pull all those orders into one single place and then treat them all the same now if you look at your growth i mean this space overall i would say is growing you know pretty pretty rapidly but your growth so if you're doing about 60 grand a month today what were you doing a year ago do you remember a year ago we were doing uh about 38 right now okay good so nice growth now have you done this bootstrapped or did you raise capital it is 100 bootstrapped it started as a side project like maybe six years ago it was just me and and i was doing web development on the side and then i realized wow i've really got something here i need to dig in so i fired all my customers and just totally dove in wen went in 100 on this and um made my first hire about three years ago and and so now there's now there's uh i have six employees and uh you know i could never keep up with it on my own anymore so a big part of what we do is support because it's a fairly complicated product so we help out with our customers quite a bit and then a lot too there's just a lot of development because we're adding integrations all the time and what the hope is is that we're adding as we're adding integrations we are able to be continually improving the product and that will continue to grow exponentially as we have more and more integrations that are added so customer support's a big one how many engineers are on the team uh there's two engineers and myself okay so and do you code yes okay so three of you guys and then what about sales motion do you have any quota carrying reps or no nope we don't do any sales at all okay so it's all kind of no touch online that's right do you spend i mean do you know what it costs you fully waited to get a 75 a month customer we don't do any sales so we don't do any advertising so we get all of our all everybody comes through people who are searching for something that we do or they're coming from a marketplace like the shopify marketplace or the big commerce marketplace or it's word of mouth so we're starting to ramp up some sales ideas and some um try you know playing around with maybe doing some ads but it's not something that we've really um attacked yet since we are as busy as we are just through word of mouth yeah but so you're not giving yourself enough credit right you know what what i actually hear when people tell me like we just get customers through word of mouth is like you're not 100 sure like what's driving the word of mouth right or the organic searches or things like that but like you're doing things to drive that stuff right great customer support things like that are you doing any optimization around specific seo keywords uh no we haven't really been focused on the keywords at all um i would say we get we get some through people who come to our site i would say that mostly we get we get a lot of customers through the marketplaces like the shopify marketplace uh people that are looking for something that we do we also get a lot of customers from um partners that we have in place with uh other fulfillment companies so like a...