Nadim Sadek is CEO of proquo ai

I ‘grew up global’, being half-Irish and half-Egyptian, and living around the world with my parents, watching the use of surveys in my father’s job as an epidemiologist for the World Health Organisation. Trained as a psychologist, and failed as a philosopher, I became a market researcher - initially as a qualitative practitioner, then innovating in quantitative research. Along the way, I bought and developed an island off the west coast of Ireland, which became the base for a Mobius-award winning whiskey and music brand. My principal job is as CEO of the world's only Brand Management Platform, proquo ai, where we bring together advances in neuroscience, technology and business models, to produce a unique service to drive brand growth. I also manage a rising artist, Shaefri, and lead a motorcycle review channel, Boss Bikes Club.