Bio
Co-founder of Longtail UX: a patented search experience automation technology that turns the traditional approach to SEM and SEO 'on its feet', dramatically improving User Experience and increasing ROAS from Search by 50% and more. 15 year's experience in digital marketing, product management and ROI optimisation: - As Google Product Specialist Lead, worked with the core dev teams in Mountain View and involved in the launch of the 1st AdWords Editor, the implementation of 'Quality Score', the introduction of Ad review automation and the overhaul of global internationalization processes. - Managed online budgets of up to $30M and teams of 30+ - Overseen web development projects and launches across 15 markets, internationalisation and optimisation projects in US, Europe and JAPAC, client-side as well as agency-side.