Dharmpal Chaudhary
- Co-Founder and CEO at UpCred
GetLatka interview
How UpCred Raised $400K Pre-Seed and Ran $37K of Campaign Volume for 10 Brands (Interview with CEO Dharmpal Chaudhary)
Dharmpal Chaudhary (Co-Founder and CEO of UpCred) spoke to Nathan Latka on August 23, 2022.
UpCred figures from the interview
- Pre-Seed Raised (2022)
- $400K
- Paying Brand Customers (2022)
- 10
- Full-Time Team (2022)
- 15
- Influencers on Platform (2022)
- 55,000+
- Year Founded
- 2021
“So actually, firstly, like, are influencers out there which are not so popular, but their content is performing really well. So we are searching for those sort of influencer and then for the relevant kind of campaigns which are coming out from brand. We are connecting them with the brands.”
“Actually, most of the times we are making money from a brand site. We are taking a straightforward commission from their end.”
“Coming to straight fee, that is 10% of the total campaign cost, whichever will come up after summing up all the cost for different different influencer, which we will be selecting for a campaign.”
Bio
Started my career as a software engineer with a company called Travelyaari then worked with AirAsia, Yellow.ai and Plivo. Started my first company Stepout in football analytics domain and current working as a Co-founder, CEO at UPCRED. Having keen interest in solving problems and making things easy. Observing the evolution of human being the way we are adapting all changes.