Dmitry Stavitsky
- Customer Advisory Board at Mparticle
Bio
Technical product growth and marketing leader. Airbnb 7 years. I enjoy developing people and building teams as much as I enjoy building products and running programs. 15 years of growth and performance marketing experience total both on the operations and on the product side. Built out Marketing Technology as the brand new global discipline at Airbnb. Initially as the first and the only individual contributor. Subsequently with a team of marketers product managers and data analysts that I ve hired and developed from the ground up. Over time teams that I led have built and delivered Fully automated user acquisition engagement and retention programs across search paid social programmatic direct mail. 50 languages close to 1B in annual ad spend Facebook case study - Dynamic Travel Ads Industry-leading incrementality testing to understand the true efficiency of product and marketing channels Facebook case study - Lift Testing Cross-device cross-platform channel and team agnostic cookie-independent tracking measurement attribution and identity resolution systems Automation solutions to power global Guest and Host growth bootstrap new channels and Airbnb incubation initiatives such as Experiences Airbnb for Work Lux and others Ad copy creative audience and landing page AB testing solutions that also led to a number of Airbnb acquisitions including AdBasis 2017 and HotelTonight 2019 ML-powered bidding systems for SEM and Paid Social fun fact I wrote the first Airbnb bidder myself Internal tools for campaign and audience management product and user analytics CDP Customer Data Platform consent management and opt-outs GDPR CCPA 3rd party vendor API integrations capable of handling most sensitive user data compliant with the highest privacy and security standards Apart from my work at Airbnb Im trying to give back to the product growth and marketing community by sharing my own experience and the great work my team is doing at industry events and conferences Google Marketing Live Unify MAMA Acceleration Mobile Ventures Summit and teaching at bi-annual Y Combinator Growth Sales Bootcamp.