Bio
Dorin is the founder & CEO of Outleads, a Microsoft Accelerator company that enables companies to advertise online based on offline activity. Dorin has over a decade of experience in optimizing the digital presence for firms in a variety of industries, from consumer electronics to home improvement. Her work ranged from business identity to web application development, online ad budget management, and conversion optimization. A self-taught developer, designer, and copywriter, she has served as head of marketing as well as IT.