Francesco Moretto

BIO

Over 15 years of successful sales and key account management experience in digital media advertising and direct marketing services b2b b2c Expert in consultative selling creative selling and development of tailor-made projects Strong ability to acquire new customers and increase loyalty with a proactive win-win attitude Highly skilled and proficient with digital advertising display advertising dem mobile apps and digital marketing tools seo sem analytics social media marketing Specialized in selling managing analyzing and optimizing digital advertising campaigns Recent Achievements In E-xclusiv from 2014 Creation and development of CreaDb an innovative service aimed at strategic data gathering about customers behaviour and development of real-time profiled databases for sales purposes. In Class Pubblicit from 2012 Strong increase of 2012 sales turnover 55 vs 2011 meeting and consistently exceeding assigned sales goals. Sales force coaching and support to promote internet media sales 14 new accounts acquired. Campaign management and optimization in order to achieve clients goals and facilitate up-selling and cross-selling. In Slash from 2010 to 2012 Engagement and acquisition of Strategic Key Accounts 500 vs. 2010. Proposal and co-creation of state-of-the-art web marketing projects for database building and lead generation purposes e.g. advergames linked to Facebook SSO. Increase of new business turnover achieving and exceeding sales targets. Skills Able to develop successful negotiations for complex sales in media marketing and ict. A strong hands-on experience in marketing competitive intelligence for new business and lead generation purposes. A deep knowledge of effective communication techniques applied to direct marketing telesales and interactiveonline campaigns. Comfortable with public speaking demos seminars.