Francois Lanthier

BIO

CEO at Snipcart I've been in charge of marketing for 6 years, during which we steadily grew our user base and revenue using content marketing and SEO. Now profitable, we have the luxury to experiment with other acquisition channels such as FB ads and video, and focus on CRO throughout our whole acquisition funnel. I've been featured on Indie Hackers, Infopresse, The Startup, freeCodeCamp, Baremetrics, Wishpond, Inbound.org, and more publications. Keen-eyed peers might spot my ghostwriting on other sites too. Since joining Snipcart, I had the chance to pitch and present our business in 13+ events all over the world (Canada, USA, France, Ireland). I worked remotely from half a dozen different countries in the last 4 years. My last talk was on Startup Essentialism [in French, see attached video 👇]. In 2014, I spent four months in Colorado developing the market for Snipcart and integrating a vibrant startup scene. Over there, I pitched our startup numerous times, presented our product to web agencies and collected valuable feedback. I'm now living in beautiful Québec City, focusing on content marketing, acquisition channels diversification and overall growth strategy for Snipcart. I also do a bit of mentoring and advising regarding content and SEO for startups. At school, I studied business administration and multimedia communication. But 85% of what I get paid for, I learned online by myself, through mentors, or by trial and error in the trenches.