GM

Garrett Mehrguth

CEO at Directive Consulting

BIO

Garrett Mehrguth is the co-founder and CEO of Directive, an award-winning performance marketing agency for software companies, headquartered in Irvine, California.Since its establishment in 2014, Mehrguth has led Directive in its expansion to a team of 95 people across three global offices- LA, NYC, and London. Additionally, he is committed to paying all employees a living wage. At Directive, the minimum wage for all employees is $70,000.As a thought leader in the marketing space, Garrett has been featured on CBS News and has spoken at top industry conferences including ProductLed Summit, Digital Summit, G2 2020 - Reach, Lead Generation World, SEJ eSummit, MozCon, 3XE Digital, and more. He has been published by Marketing Land, Moz, Inbound, Ahrefs, Convince & Convert, SitePoint, Wordstream, and more. He also hosts two weekly shows: Sour & SaaS and SaaS Marketing Makeover which feature top SaaS marketers as guests.