Lance Breckenridge

BIO

I work with paid online marketing channels. I understand the principles and policies of platforms such as Google AdWords Bing Ads and Yahoo Gemini. I focus on data to help make decisions. Testing new ideas is not a bad thing as long as you can gather data to prove it is worth doing. Failing fast is important because it allows me to make the correct adjustments or to scrap the idea competently. I was raised on a cattle ranch and know what hard work is all about. I learned valuable life lessons during my youth that helped make the person employee and business professional I am today.