Lynda Smith

BIO

Senior executive with proven track record in go-to-market strategy marketing business development MA and general management. Clear strength in grasping target markets understanding target audiences defining relevant use cases and helping companies set strategic and marketing directions. Experience with developer platform SaaS professional services and hardware plays. Active career involving leadership hands-on mentoring and advisory roles. True global orientation with on-the-ground experience in the Americas Canada Europe Australia Singapore India and China. Practical experience in building local international and virtual teams as well as in helping to scale companies and organizations. Strong skills in writing and public speaking. Current consulting and advisory focus oriented to reaching developers as a market andor audience helping companies balance bottom-up and top-down approaches structuring platform plays honing go-to-market strategy and coaching executives on scaling marketing and their company. Lecturer at Stanford University teaching Global Entrepreneurial Marketing in the School of Engineering and various Professional Development SCPD Classes. Active Advisor for Wayscript Low-code developer platform SmartContract Smart contractcryptocurrency developer platform and OhMyGreen Concierge-style kitchen management for businesses. Prior advisor engagements include Github Digital Ocean Rapid.io Rainforest QA and Sendsonar.