Michael Barnett
- CEO at InGo
GetLatka interview
How InGo Reached 80 Communities and $20K Average Contract Value After Rebuilding from Zero Revenue in 2020 (Interview with Michael Barnett)
Michael Barnett (CEO of InGo) spoke to Nathan Latka on June 9, 2021.
InGo figures from the interview
- Customers (Communities) (2021)
- 80
- Avg Contract Value (2021)
- $20K per year
- Pricing (2021)
- $1 per member per year
- Team Size (2021)
- 11
- Total Funding Raised
- $2M
“COVID made that all illegal. Revenue went to zero. Events went to zero. Everything shut down, which was a horrible experience, terrifying, and then the best thing that's happened to us.”
“The average customer is at $20,000 a year and going up pretty quickly.”
“They're finding us almost universally. Maybe we, you know, we then nurture them after they find us initially. But, typically, they're seeing the word-of-mouth marketing we're creating on LinkedIn or Twitter or Facebook and clicking through.”
Bio
Michael Barnett’s extensive experience in community growth led him to found InGo which empowers communities to grow by connecting current and potential members. The power of these communities to shape decisions is massive. One report shows that 92% of consumers trust a suggestion from a family member or friend over any other form of communication.