MC

Michael Ciulla

VP Growth Marketing at Workable

BIO

Performance focused marketing leader with a history of driving growth for both established brands and early-stage startups. Proven ability to develop marketing and advertising infrastructure and programs that drive key business objectives using a data-driven approach that informs decisions and drives sustainable growth. Skilled in partnering with sales teams to generate quality pipeline predictable funnels and overall consistent results. Specialties Growth Digital Strategy Lead Demand Generation Direct Response Marketing Leadership Communication Brand Awareness Product Led Growth Digital Analytics Web Tracking AB Testing Cohort Reporting Funnel Conversion Optimization Marketing Operations Sales Enablement Marketing Automation Email Strategy PPC Search Engine Optimization Search Engine Marketing Content Strategy