Bio
I was working as a CMO of the leading website for selling car insurance policies. At that time, I struggled to understand what was making 98% of the website’s traffic not converting into paying customers. At that time, I wasn’t aware of conversion optimization, but I found a temporary solution for my problem. Together with my team of developers, I started a campaign with localized testimonials targeted to visitors from the biggest 10 cities in Romania. The campaign had a huge success, and, in one year, me and my team managed to increase the company’s revenue from online marketing by 36%. But the process wasn’t scalable because it involved too many development hours.