Will - Schnabel

Senior Vice President Business Development at Yotpo


An accomplished entrepreneur and marketing technology executive with a track record of success in fast growing businesses and international business expansion. Passion for building high performance teams and scaling sales marketing and business development capabilities. Focused on helping achieve rapid and predictable revenue growth for businesses offering SaaS-based business solutions IoT-connected products and services and advancements in digital engagement. In 2002 co-founded Vtrenz one of the first SaaS-based marketing automation solutions for B2B lead management leading the organization from initial venture funding through its merger with email marketing leader Silverpop. Over a six year period with Silverpop helped scale and grow the SaaS business to over 100MM in revenue ultimately leading to its acquisition by IBM in 2014. As Managing Director for EMEA managed Silverpop s international operations driving 60 year-over-year revenue growth for six straight years. And as SVP Business Development built a highly successful worldwide channel and strategic alliance organization driving over 50 of all company new sales through business partnerships. At IBM led the geographic expansion of Silverpop within the IBM Commerce business unit and subsequently joined the newly formed Watson Internet of Things IoT organization leading marketing strategy for the Watson IoT Platform IBM s AI development solution for IoT connected products and operations. Currently leads the strategic alliances and partnerships organization at Yotpo a SaaS provider of ecommerce marketing solutions for merchants and retailers. Specialties international GM and expansion strategy channel strategy technology alliances leadership marketing strategy integrated sales and marketing SaaS product strategy new business start-up entrepreneur development and impact investing.