2024 Revenue
$4.2M(Est.)
Customers
500
Funding
$0
Avg ACV
$8.4K
Team
88
Founded
2016
Askable Revenue (2024)
The Uber for user testing
Last updated
Askable Revenue
In 2024, Askable's revenue reached $4.2M. The company previously reported $3.1M in 2023. Since its launch in 2016, Askable has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Askable Hit $4.2m revenue in October 2024 | Estimated |
| 2023 | Askable Hit $3.1m revenue in December 2023 | Estimated |
| 2020 | Askable Hit $1.4m revenue in January 2020 | |
| 2016 | Launched with $0 revenue |
Askable Valuation, Funding Rounds
Askable is a bootstrapped Survey Software startup. Founded in 2016, Askable has grown to $4.2M in revenue without raising any venture capital or outside funding.
As a self-funded Survey Software SaaS company, Askable has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
Founders
Andreas Zhou
CEO
Andreas Zhou is the co-founder of Askable, a platform for stress-free recruitments for user testing. During its first year on the market, Askable has worked with names such as CBS, Deloitte, Tanda and Accenture. Being known as the "Uber" for user testing, Askable can help in all sorts of situations. UX designers (User Experience designers are responsible with creating products that provide meaningful experiences to their users), marketers and creative professionals will find it easy and fast to find participants for face-to-face usability testing and focus groups. Since a UX designer can have a variety of responsibilities like branding, function and usability (it all depends on the company they work for), their work is often considered subjective and needs market testing and direct feedback from the target market. Thanks to his business mindset, Andreas discovered a problem with designers finding and managing participants for these tests and since there was no solution available, he created one. In his interview for Indie Hackers, Andreas stated that: “Being able to really empathize with your customer because you’ve been through the pain yourself is a huge advantage.” It took a week to make the MVP (to learn more about what the Minimum Viable Product is, read “The Lean Startup”). So far, Askable seems to have all the right tools to succeed: they solve a real problem, they address a non-saturated market, they’ve created a good value proposition and they keep their expenses to a minimum (salaries excluded). Since 2007, the year when Andreas decided to drop out of design school and work on his first web design business (Orange Digital - a digital agency), he has tackled with responsibilities such as project manager, digital marketer and audio/video producer. He also co-founded Unpossib.ly, an innovation platform for machine learning challenges.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Askable serves 500 customers.
Askable Employees & Team Size
Askable employs approximately 88 people as of 2026, up from 49 in 2023. It serves 500 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 88 employees (October 2024) | |
| 2023 | Reached 49 employees (December 2023) | |
| 2022 | Reached 40 employees (December 2022) | |
| 2021 | Reached 20 employees (December 2021) | |
| 2020 | Reached 30 employees (January 2020) |
Frequently Asked Questions about Askable
What is Askable's revenue?
Askable generates an estimated $4.2M in annual revenue.
Who founded Askable?
Askable was founded by John Goleby.
Who is the CEO of Askable?
The CEO of Askable is Andreas Zhou.
How much funding does Askable have?
Askable is bootstrapped and has not raised outside funding.
How many employees does Askable have?
Askable has 88 employees.
Where is Askable headquarters?
Askable is headquartered in Brisbane, Queensland, Australia.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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