First Insight revenue hit $9.2M in 2024

Founder / CEO

Greg Petro

Early on, Greg Petro realized there was a better way for companies to make decisions with high degrees of variability or uncertainty. He devoted himself to revolutionizing the decision-making process within business. With decades of experience in retail, technology, economics, and growing businesses, Mr. Petro founded and built First Insight, which has become one of the world’s leading Experience Management (XM) platforms. First Insight empowers companies to incorporate predictive analytics along with VoC (Voice of the Customer) data into the design, pricing, planning and marketing of products and service offerings thereby improving Customer, Brand, Product and Employee experiences within organizations. Greg has extensive experience in product development, marketing, finance and leadership within both the Retail and Technology industries, having held previous roles at some of the world’s leading Technology and Retail Companies. His expertise and dedication have been recognized in publications, on TV and at events that include the Wall Street Journal, Fortune, Forbes, the Financial Times, CNBC, Bloomberg and NRF’s Big Show. Recognition of his accomplishments include being awarded EY Entrepreneur of the Year, NRF’s 25 Most Influential People in Retail along with a number of other awards. Greg is an international keynote speaker and has written for Forbes for over 6 years where he shares his perspectives weekly to the Investment Community on the retail industry providing insight and solutions for driving success in today’s environment. Greg enters his eighth year as a frequent guest lecturer at Columbia Graduate School of Business (CGSB) as well as other universities across the US. He holds both an undergraduate degree in Economics and an MBA from the University of Pittsburgh and the Katz Graduate School of Business.

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