2024 Revenue
$3M
Customers
500
Funding
$0
YOY
66.4%
Avg ACV
$6K
Team
28
Founded
2011
How struto CEO Desmond Lim grew to $3M revenue and 500 customers in 2024.
Struto is a marketing and advertising agency that offers services and qualifications in the UK, USA, and Europe. They are an Elite HubSpot Solutions Partner and Systems Integrator.
Last updated
struto Revenue
In 2024, struto's revenue reached $3M. The company previously reported $1.8M in 2023. Since its launch in 2011, struto has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | struto Hit $3m revenue in October 2024 | |
| 2023 | struto Hit $1.8m revenue in December 2023 | |
| 2021 | struto Hit $1.1m revenue in April 2021 | |
| 2011 | Launched with $0 revenue |
struto Valuation, Funding Rounds
struto is a bootstrapped Marketing Agency startup. Founded in 2011, struto has grown to $3M in revenue without raising any venture capital or outside funding.
As a self-funded Marketing Agency SaaS company, struto has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Desmond Lim
CEO
A senior executive with over 30 years in executive and leadership roles across various disciplines. Desmond started his career at Arthur Andersen followed by treasury and capital markets roles at Deutsche Bank and GE Capital. He held the role of Vice President and Asia Pacific Chief Financial Officer for Honeywell International, before he was appointed as Vice President and Global Treasurer for Avago Technologies (now Broadcom).
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
struto serves 500 customers.
struto Employees & Team Size
struto employs approximately 28 people as of 2026, down from 31 in 2023. It serves 500 customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 28 employees (October 2024) |
| 2023 | Reached 31 employees (December 2023) |
| 2022 | Reached 34 employees (December 2022) |
| 2021 | Reached 23 employees (December 2021) |
| 2021 | Reached 20 employees (April 2021) |
Frequently Asked Questions about struto
What is struto's revenue?
struto generates an estimated $3M in annual revenue.
Who founded struto?
struto was founded by Desmond Lim.
Who is the CEO of struto?
The CEO of struto is Desmond Lim.
How much funding does struto have?
struto is bootstrapped and has not raised outside funding.
How many employees does struto have?
struto has 28 employees.
Where is struto headquarters?
struto is headquartered in Horsham, England, United Kingdom.
Compare struto to the industry
struto operates across multiple industries. Browse revenue, funding, and growth data for struto in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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