Operator of a Seattle-based food and tech startup that helps local farms sell directly to buyers. The Company provides a vertical SaaS solution intended to empower farmers' transactions across mobile and social media channels. It offers real-time inventory tracking, online payments, and flexible delivery management options, enabling farmers to focus on producing quality food and engaging their buyers.
In 2022, Barn2Door revenue run rate hit $2M in revenue.
Barn2Door hit $2M in revenue in 2021
Barn2Door launched in 2015 with $0 revenue
Barn2Door Funding History
Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?
2021 Venture Round
Barn2Door raised a Venture Round of $6M
2020 Series A
Barn2Door raised a Series A of $6M
2019 Series A
Barn2Door raised a Series A of $3.4M
2017 Venture Round
Barn2Door raised a Venture Round of $510K
2015 Convertible Note
Barn2Door raised a Convertible Note of $375K
Barn2Door has 21 total employees and 5 sales reps that carry a quota.
Total team size
A seasoned executive with experience across B2B and B2C ecommerce, startups, food+tech, restaurant, marketplaces, vertical SaaS and integrated payments. Janelle has built her career pursuing her passions in food, agriculture, product, marketing and technology. Over the years she has consulted with a wide range of clientele, from venture-backed start-ups to Fortune 500 companies and w/ food brands, cooperatives and commissions. Janelle is an expert on go-to-market strategies, channel acquisition, brand development, digital media, sales process, product market fit and local food marketplace(s).
Janelle grew up in an agricultural community and has been in the food industry for 20+ years. A trained chef / instructor and urban farmer, Janelle is a member of local / national chef associations, spent 12+ years marketing for food brands / media, wrote a nationally recognized blog for 10+ years and is a repeat Agtech entrepreneur for 8+ years running. A domain expert in startups, local food, agriculture, business, marketing and media, Janelle understands local food / farm models and opportunities.
Adept in front of audiences, across teams and in the board room, Janelle is a proven leader and driven entrepreneur, willing to make the hard decisions necessary to move a business forward. Janelle is keen on executing on a disruptive business model to drive change to the greater food system by changing the game for small farms everywhere.