Boomerangcommerce logo
Founded 2012

Boomerangcommerce

2018 Revenue

$10.0M

YOY

Funding

$20.0M

Overview

About Boomerangcommerce

Growth automation software that accelerates sales and maximizes ROI for 1P blands selling on Amazon.

Monthly Revenue

$833.3K

Total Expenses

$833.3K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Boomerangcommerce CEO Guru Hariharan on 12/01/2020

Watch the podcast


Headquarters

425 North Whisman Road Mountain ViewCaliforniaUnited States

Boomerangcommerce Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Boomerangcommerce revenue run rate hit $10.0M in revenue.

$10.0M

Funding History

Boomerangcommerce has raised a total of $20.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation

Customers

Boomerangcommerce has 36 customers.

Lifetime Months

×
Monthly ARPU

$23.1K

=
Lifetime Dollars


Acquisition Cost

$100.0K

Average Annual Price

$277.8K

$0$277.8K4 month payback period024681012

Churn

Boomerangcommerce has an annual churn rate of 0.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

10.00%

Net Revenue Retention

110.00%

Team

Employees

Boomerangcommerce has 157 employees. They have 4 sales reps that carry a quota They have an engineering team of 21. and a marketing team of 2.

20182019202046.00%▲-4.00%▼
DistributionQty

Total Team Size

157

Engineers

21 (13%)

Sales

4 (3%)

Marketing

2 (1%)

CEO/Founder

Guru Hariharan

Guru founded Boomerang Commerce with a vision to power intelligent commerce. Formerly a leader at Amazon, Guru worked in the inceptive stages of Amazon’s supply chain and merchandising organizations. He co-founded one of Amazon’s cloud businesses, established Amazon’s first B2B marketing channel and invented Amazon’s Selling Coach to help brands and sellers to be successful with Amazon. At eBay, as the GM of Marketplace Experience, he led the global team that launched eBay’s fast shipping program. Guru earned his MS in Computer Engineering (a focus on Machine Learning) from the University of Texas at Austin, and his MBA from the Wharton School. Boomerang‘s CommerceIQ powers Growth Automation on Amazon for Kellogg’s, Kimberly Clark, Logitech and numerous other top tier brands.


CEO Q&A

What's your age?

39

Favorite online tool?

Modern SaaS Email List

Favorite book?

The Challenger Sale

Favorite CEO?

Jeff Bezos

Advice for 20 year old self

Start company faster


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Frequently Asked Questions about Boomerangcommerce

When was Boomerangcommerce founded?

Boomerangcommerce was founded in 2012.


Who is the CEO of Boomerangcommerce?

The CEO of Boomerangcommerce is Guru Hariharan


How many employees does Boomerangcommerce have?

Boomerangcommerce has 157 employees.

How much revenue does Boomerangcommerce generate?

Boomerangcommerce generates $10.0M in revenue.


How much funding does Boomerangcommerce have?

Boomerangcommerce has raised $20.0M.


Where is Boomerangcommerce headquarters?

Boomerangcommerce is headquartered at 425 North Whisman Road Mountain ViewCaliforniaUnited States

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