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Hotjar revenue hit $25 million in 2023

Hotjar generates revenue from 21000 customers


How did Latka collect this data?

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Latka collected this data by interviewing Hotjar CEO David Darmanin on 01/02/2017

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Hotjar

Dragonara Business Centre, 5th Floor, Dragonara Road, St. Julian'S, Malta

How Hotjar hit $25M revenue and 21K customers in 2023.

The company that owns hotjar.com is Hotjar Ltd, a privately held technology company based in Malta. Hotjar provides a suite of web analytics and feedback tools that help website owners and marketers understand how users interact with their websites. The platform includes features such as heatmaps, visitor recordings, surveys, and funnel analysis, which allow users to visualize user behavior and identify areas for improvement. Hotjar was founded in 2014 by David Darmanin and has since grown to serve over 500,000 organizations worldwide, including small businesses, startups, and Fortune 500 companies. The company has received backing from top-tier venture capital firms and has been recognized for its innovative approach to website analytics and user experience optimization.

Founded

2014

Founded

Revenue

$25M

2023 Revenue

YOY
-----

YOY

Funding
$0.0

Funding


Hotjar Revenue

In 2023, Hotjar revenue run rate hit $25M in revenue.

  • 2020

    Hotjar hit $25M in revenue in 2020

  • 2019

    Hotjar hit $16.4M in revenue in 2019

  • 2017

    Hotjar hit $6.2M in revenue in 2017

  • 2014

    Hotjar launched in 2014 with $0 revenue

163.00% ▲53.00% ▲$6.2M$16.4M$25M

Hotjar Funding History

    FUNDING DATEROUNDAMOUNTVALUATION

    Team

    Hotjar has 115 total employees and 5 sales reps that carry a quota. They have 21000 customers an engineering team of 44 and a marketing team of 6

    2017201820192020205▲4▲50▲
    DISTRIBUTIONQTY
    Total team size
    115
    Engineer
    44(38%)
    Sales
    5(4%)
    Marketing
    6(5%)

    CEO/Founder

    David Darmanin

    Entrepreneur and conversion optimization consultant with experience in selling digital products and services to consumers and businesses in 19 languages and over 100 countries. - 12 years experience in visual, e-marketing and business project management. - Experienced creative director and designer for over 6 years (covering print, web, brand and product interface projects) - Founder of the Startup Malta Business Plan compeitition and co-founder of the Startup Malta Foundation for Entrepreneurship. - A regular attendee of events such as adTech, eMetrics and the Conversion Conference. - A speaker at the eMetrics Marketing Optimization Summit Toronto Ontario 2009 - “Action is where the Action is: Optimizing your Optimization Culture” - In 5 years at Uniblue led to the creation of an internal design department, a strong visual strategy as well as constantly developing the company’s optimization culture Specialties: Conversion Optimization, Internet Marketing, E-Commerce, User Centered Design, Interface Design, User Research and Analysis, Product Design, Brand Design, Product Strategy, Consultant to Acquisition teams (Advertising, Partners and Affiliate programs)

    Q&A

    What`s your age?

    35

    Favorite online tool?

    Intercom

    Favorite book?

    22 Immutable laws of marketing

    Favorite CEO?

    Rand Fishkin, Jay Simmons Atlassian

    Advice for 20 year old self

    Wish he truly understood what marketing was (not about selling, about positioning)


    Customers

    Hotjar has 21K customers.

    Lifetime Months

    20

    x

    Monthly ARPU

    $65

    =

    Lifetime Dollar

    $1K

    Acquisition Cost

    $70

    Average Annual Price

    $780

    $0$7801 month payback period024681012
    $0$7801 month payback period024681012

    Churn

    Hotjar has an annual churn rate of 60.00%.

    -100-500%50100

    Gross Annual Dollar Churn

    -60.00%

    Annual Dollar Expansion

    30.00%

    Net Revenue Retention

    100.00%


    $ Funding$ Revenue

    Hotjar Board of Directors

    NamePositionWorking EmailPersonal Email
    David DarmaninBoard Member--

    Hotjar Executives

    NamePositionWorking EmailPersonal Email
    David Darmanin CEOdavid@hotjar.com-

    Hotjar Employees

    NamePositionWorking EmailPersonal Email
    David Darmanin CEOdavid@hotjar.com-
    David Darmanin Board Member--

    Frequently Asked Questions about Hotjar

    When was Hotjar founded?

    Hotjar was founded in 2014.

    How much revenue does Hotjar generate?

    Hotjar generates $25M in revenue.

    Who is the CEO of Hotjar?

    The CEO of Hotjar is David Darmanin.

    How much funding does Hotjar have?

    Hotjar raised $0.

    How many employees does Hotjar have?

    Hotjar has 115 employees.

    Where is Hotjar headquarters?

    Hotjar is headquartered in Malta


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