Hotjar logo
Founded 2014

Hotjar

2020 Revenue

$25.0M

YOY

52.63%

Funding

$0.0

Overview

About Hotjar

See how visitors are really using your website, collect user feedback and turn more visitors into customers.

Monthly Revenue

$2.1M

+ $718.3K (52.63%)
Total Expenses

$2.1M

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

52.63%

=
Rule of 40

53


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Hotjar CEO David Darmanin on 12/01/2020

Watch the podcast


Headquarters

SliemaMalta

Hotjar Revenue vs Funding

$Funding$Revenue

Hotjar Revenue

In 2020, Hotjar revenue run rate hit $25.0M in revenue.

163.00%▲53.00%▲$6.2M$16.4M$25.0M

Hotjar Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation

Customers

Hotjar has 21K customers.

Lifetime Months

20

×
Monthly ARPU

$65.0

=
Lifetime Dollars

$1.0K


Acquisition Cost

$70.0

Average Annual Price

$780.0

$0$780.01 month payback period024681012

Churn

Hotjar has an annual churn rate of 60.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-60.00%

Annual Dollar Expansion

30.00%

Net Revenue Retention

70.00%

Team

Employees

Hotjar has 115 employees. They have 5 sales reps that carry a quota They have an engineering team of 44. and a marketing team of 6.

2017201820192020205.00%▲4.00%▲50.00%▲
DistributionQty

Total Team Size

115

Engineers

44 (38%)

Sales

5 (4%)

Marketing

6 (5%)

CEO/Founder

David Darmanin

Entrepreneur and conversion optimization consultant with experience in selling digital products and services to consumers and businesses in 19 languages and over 100 countries. - 12 years experience in visual, e-marketing and business project management. - Experienced creative director and designer for over 6 years (covering print, web, brand and product interface projects) - Founder of the Startup Malta Business Plan compeitition and co-founder of the Startup Malta Foundation for Entrepreneurship. - A regular attendee of events such as adTech, eMetrics and the Conversion Conference. - A speaker at the eMetrics Marketing Optimization Summit Toronto Ontario 2009 - “Action is where the Action is: Optimizing your Optimization Culture” - In 5 years at Uniblue led to the creation of an internal design department, a strong visual strategy as well as constantly developing the company’s optimization culture Specialties: Conversion Optimization, Internet Marketing, E-Commerce, User Centered Design, Interface Design, User Research and Analysis, Product Design, Brand Design, Product Strategy, Consultant to Acquisition teams (Advertising, Partners and Affiliate programs)


CEO Q&A

What's your age?

35

Favorite online tool?

Intercom

Favorite book?

22 Immutable laws of marketing

Favorite CEO?

Rand Fishkin, Jay Simmons Atlassian

Advice for 20 year old self

Wish he truly understood what marketing was (not about selling, about positioning)


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Frequently Asked Questions about Hotjar

When was Hotjar founded?

Hotjar was founded in 2014.


Who is the CEO of Hotjar?

The CEO of Hotjar is David Darmanin


How many employees does Hotjar have?

Hotjar has 115 employees.

How much revenue does Hotjar generate?

Hotjar generates $25.0M in revenue.


How much funding does Hotjar have?

Hotjar has raised $0.0.


Where is Hotjar headquarters?

Hotjar is headquartered at SliemaMalta

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