Overview
About Hotjar
See how visitors are really using your website, collect user feedback and turn more visitors into customers.
$2.1M
+ $718.3K (52.63%)
$2.1M
$0.0
0.00%
52.63%
53
How did Latka collect this data?
Latka collected this data by interviewing Hotjar CEO David Darmanin on 12/01/2020
Headquarters
SliemaMaltaHotjar Revenue vs Funding
Hotjar Revenue
In 2020, Hotjar revenue run rate hit $25.0M in revenue.
Hotjar Valuation and Funding History
Why are so many SaaS founders taking money from Founderpath.com instead of VC's?| Funding Date | Round | Total | Valuation |
|---|
Customers
Hotjar has 21K customers.
20
$65.0
$1.0K
$70.0
$780.0
Churn
Hotjar has an annual churn rate of 60.00%
Churn vs Expansion
-60.00%
30.00%
70.00%
Team
Employees
Hotjar has 115 employees. They have 5 sales reps that carry a quota They have an engineering team of 44. and a marketing team of 6.
| Distribution | Qty |
|---|---|
Total Team Size | 115 |
Engineers | 44 (38%) |
Sales | 5 (4%) |
Marketing | 6 (5%) |
CEO/Founder
David Darmanin
Entrepreneur and conversion optimization consultant with experience in selling digital products and services to consumers and businesses in 19 languages and over 100 countries. - 12 years experience in visual, e-marketing and business project management. - Experienced creative director and designer for over 6 years (covering print, web, brand and product interface projects) - Founder of the Startup Malta Business Plan compeitition and co-founder of the Startup Malta Foundation for Entrepreneurship. - A regular attendee of events such as adTech, eMetrics and the Conversion Conference. - A speaker at the eMetrics Marketing Optimization Summit Toronto Ontario 2009 - “Action is where the Action is: Optimizing your Optimization Culture” - In 5 years at Uniblue led to the creation of an internal design department, a strong visual strategy as well as constantly developing the company’s optimization culture Specialties: Conversion Optimization, Internet Marketing, E-Commerce, User Centered Design, Interface Design, User Research and Analysis, Product Design, Brand Design, Product Strategy, Consultant to Acquisition teams (Advertising, Partners and Affiliate programs)
CEO Q&A
35
Intercom
22 Immutable laws of marketing
Rand Fishkin, Jay Simmons Atlassian
Wish he truly understood what marketing was (not about selling, about positioning)
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Frequently Asked Questions about Hotjar
When was Hotjar founded?
Hotjar was founded in 2014.
Who is the CEO of Hotjar?
The CEO of Hotjar is David Darmanin
How many employees does Hotjar have?
Hotjar has 115 employees.
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