How Hotjar hit $25M revenue and 21K customers in 2020.
The company that owns hotjar.com is Hotjar Ltd, a privately held technology company based in Malta. Hotjar provides a suite of web analytics and feedback tools that help website owners and marketers understand how users interact with their websites. The platform includes features such as heatmaps, visitor recordings, surveys, and funnel analysis, which allow users to visualize user behavior and identify areas for improvement. Hotjar was founded in 2014 by David Darmanin and has since grown to serve over 500,000 organizations worldwide, including small businesses, startups, and Fortune 500 companies. The company has received backing from top-tier venture capital firms and has been recognized for its innovative approach to website analytics and user experience optimization.
2014
Founded
$25M
2020 Revenue
52.63%
YOY
$0
Funding
Hotjar Revenue
In 2020, Hotjar revenue run rate hit $25M in revenue.
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2020
Hotjar hit $25M in revenue in 2020
-
2019
Hotjar hit $16.4M in revenue in 2019
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2017
Hotjar hit $6.2M in revenue in 2017
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2014
Hotjar launched in 2014 with $0 revenue
Hotjar Funding History
No funding has been reported for Hotjar yet.
Team
Hotjar has 115 total employees and 5 sales reps that carry a quota. They have 21,000 customers an engineering team of 44 and a marketing team of 6.
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 115 |
| Engineer | 44 (38%) |
| Sales | 5 (4%) |
| Marketing | 6 (5%) |
Founder / CEO
David Darmanin
Entrepreneur and conversion optimization consultant with experience in selling digital products and services to consumers and businesses in 19 languages and over 100 countries. 12 years experience in visual, e-marketing and business project management. Experienced creative director and designer for over 6 years (covering print, web, brand and product interface projects). Founder of the Startup Malta Business Plan competition and co-founder of the Startup Malta Foundation for Entrepreneurship. A regular attendee of events such as adTech, eMetrics and the Conversion Conference. A speaker at the eMetrics Marketing Optimization Summit Toronto Ontario 2009 - "Action is where the Action is: Optimizing your Optimization Culture". In 5 years at Uniblue led to the creation of an internal design department, a strong visual strategy as well as constantly developing the company's optimization culture. Specialties: Conversion Optimization, Internet Marketing, E-Commerce, User Centered Design, Interface Design, User Research and Analysis, Product Design, Brand Design, Product Strategy, Consultant to Acquisition teams (Advertising, Partners and Affiliate programs)
Q&A
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What's your age?
36
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Favorite online tool?
Intercom
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Favorite book?
22 Immutable laws of marketing
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Favorite CEO?
Rand Fishkin, Jay Simmons Atlassian
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Advice for 20 year old self
Wish he truly understood what marketing was (not about selling, about positioning)
Customers
Churn
Hotjar Executives
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| David Darmanin | CEO | [email protected] | - |
Hotjar Employees
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| David Darmanin | CEO | [email protected] | - |
Hotjar Board of Directors
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| David Darmanin | Board Member | - | - |
Frequently Asked Questions about Hotjar
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When was Hotjar founded?
Hotjar was founded in 2014.
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How much revenue does Hotjar generate?
Hotjar generates $25M in revenue.
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Who is the CEO of Hotjar
The CEO of Hotjar is David Darmanin.
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How much funding does Hotjar have?
Hotjar raised $0.
-
How many employees does Hotjar have?
Hotjar has 115 employees.
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Where is Hotjar headquarters?
Hotjar is headquartered at Dragonara Business Centre, 5th Floor, Dragonara Road, St. Julian'S, Malta
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