Hotjar revenue hit $25 million in 2023
Hotjar generates revenue from 21000 customers
How did Latka collect this data?
Latka collected this data by interviewing Hotjar CEO David Darmanin on 01/02/2017
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Hotjar
Dragonara Business Centre, 5th Floor, Dragonara Road, St. Julian'S, Malta
How Hotjar hit $25M revenue and 21K customers in 2023.
The company that owns hotjar.com is Hotjar Ltd, a privately held technology company based in Malta. Hotjar provides a suite of web analytics and feedback tools that help website owners and marketers understand how users interact with their websites. The platform includes features such as heatmaps, visitor recordings, surveys, and funnel analysis, which allow users to visualize user behavior and identify areas for improvement. Hotjar was founded in 2014 by David Darmanin and has since grown to serve over 500,000 organizations worldwide, including small businesses, startups, and Fortune 500 companies. The company has received backing from top-tier venture capital firms and has been recognized for its innovative approach to website analytics and user experience optimization.
2014
Founded
$25M
2023 Revenue
YOY
Funding
Hotjar Revenue
In 2023, Hotjar revenue run rate hit $25M in revenue.
2020
Hotjar hit $25M in revenue in 2020
2019
Hotjar hit $16.4M in revenue in 2019
2017
Hotjar hit $6.2M in revenue in 2017
2014
Hotjar launched in 2014 with $0 revenue
Hotjar Funding History
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|
Team
Hotjar has 115 total employees and 5 sales reps that carry a quota. They have 21000 customers an engineering team of 44 and a marketing team of 6
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 115 |
| Engineer | 44(38%) |
| Sales | 5(4%) |
| Marketing | 6(5%) |
CEO/Founder
David Darmanin
Entrepreneur and conversion optimization consultant with experience in selling digital products and services to consumers and businesses in 19 languages and over 100 countries. - 12 years experience in visual, e-marketing and business project management. - Experienced creative director and designer for over 6 years (covering print, web, brand and product interface projects) - Founder of the Startup Malta Business Plan compeitition and co-founder of the Startup Malta Foundation for Entrepreneurship. - A regular attendee of events such as adTech, eMetrics and the Conversion Conference. - A speaker at the eMetrics Marketing Optimization Summit Toronto Ontario 2009 - “Action is where the Action is: Optimizing your Optimization Culture” - In 5 years at Uniblue led to the creation of an internal design department, a strong visual strategy as well as constantly developing the company’s optimization culture Specialties: Conversion Optimization, Internet Marketing, E-Commerce, User Centered Design, Interface Design, User Research and Analysis, Product Design, Brand Design, Product Strategy, Consultant to Acquisition teams (Advertising, Partners and Affiliate programs)
Q&A
What`s your age?
35
Favorite online tool?
Intercom
Favorite book?
22 Immutable laws of marketing
Favorite CEO?
Rand Fishkin, Jay Simmons Atlassian
Advice for 20 year old self
Wish he truly understood what marketing was (not about selling, about positioning)
Customers
Hotjar has 21K customers.
Lifetime Months
20
x
Monthly ARPU
$65
=
Lifetime Dollar
$1K
Acquisition Cost
$70
Average Annual Price
$780
Churn
Hotjar has an annual churn rate of 60.00%.
Gross Annual Dollar Churn
-60.00%
Annual Dollar Expansion
30.00%
Net Revenue Retention
100.00%
Hotjar Board of Directors
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| David Darmanin | Board Member | - | - |
Hotjar Executives
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| David Darmanin | CEO | david@hotjar.com | - |
Hotjar Employees
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| David Darmanin | CEO | david@hotjar.com | - |
| David Darmanin | Board Member | - | - |
Frequently Asked Questions about Hotjar
When was Hotjar founded?
Hotjar was founded in 2014.
How much revenue does Hotjar generate?
Hotjar generates $25M in revenue.
Who is the CEO of Hotjar?
The CEO of Hotjar is David Darmanin.
How much funding does Hotjar have?
Hotjar raised $0.
How many employees does Hotjar have?
Hotjar has 115 employees.
Where is Hotjar headquarters?
Hotjar is headquartered in Malta
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