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Hotjar revenue is $25 million

Hotjar team size is 115 employees


How did Latka collect this data?

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Latka collected this data by interviewing Hotjar CEO David Darmanin on 01/02/2017

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Hotjar

- Sliema, Malta

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How Hotjar hit $25M Revenue with 21K customers in 2022.

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Founded

2014

Founded

Revenue

$25M

2022 Revenue

YOY
-----

YOY

Funding
$0.0

Funding


Hotjar Revenue

In 2022, Hotjar revenue run rate hit $25M in revenue.

  • 2020

    Hotjar hit $25M in revenue in 2020

  • 2019

    Hotjar hit $16.4M in revenue in 2019

  • 2017

    Hotjar hit $6.2M in revenue in 2017

  • 2014

    Hotjar launched in 2014 with $0 revenue

163.00% ▲53.00% ▲$6.2M$16.4M$25M

Hotjar Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

    FUNDING DATEROUNDAMOUNTVALUATION

    Team

    Hotjar has 115 total employees and 5 sales reps that carry a quota. They have 21000 customers an engineering team of 44 and a marketing team of 6

    2017201820192020205▲4▲50▲
    DISTRIBUTIONQTY
    Total team size
    115
    Engineer
    44(38%)
    Sales
    5(4%)
    Marketing
    6(5%)

    CEO/Founder

    David Darmanin

    Entrepreneur and conversion optimization consultant with experience in selling digital products and services to consumers and businesses in 19 languages and over 100 countries. - 12 years experience in visual, e-marketing and business project management. - Experienced creative director and designer for over 6 years (covering print, web, brand and product interface projects) - Founder of the Startup Malta Business Plan compeitition and co-founder of the Startup Malta Foundation for Entrepreneurship. - A regular attendee of events such as adTech, eMetrics and the Conversion Conference. - A speaker at the eMetrics Marketing Optimization Summit Toronto Ontario 2009 - “Action is where the Action is: Optimizing your Optimization Culture” - In 5 years at Uniblue led to the creation of an internal design department, a strong visual strategy as well as constantly developing the company’s optimization culture Specialties: Conversion Optimization, Internet Marketing, E-Commerce, User Centered Design, Interface Design, User Research and Analysis, Product Design, Brand Design, Product Strategy, Consultant to Acquisition teams (Advertising, Partners and Affiliate programs)

    Q&A

    What`s your age?

    35

    Favorite online tool?

    Intercom

    Favorite book?

    22 Immutable laws of marketing

    Favorite CEO?

    Rand Fishkin, Jay Simmons Atlassian

    Advice for 20 year old self

    Wish he truly understood what marketing was (not about selling, about positioning)


    Customers

    Hotjar has 21K customers.

    Lifetime Months

    20

    x

    Monthly ARPU

    $65

    =

    Lifetime Dollar

    $1K

    Acquisition Cost

    $70

    Average Annual Price

    $780

    $0$7801 month payback period024681012
    $0$7801 month payback period024681012

    Churn

    Hotjar has an annual churn rate of 60.00%.

    -100-500%50100

    Gross Annual Dollar Churn

    -60.00%

    Annual Dollar Expansion

    30.00%

    Net Revenue Retention

    70.00%


    About Hotjar

    Monthly Revenue

    $2.1M

    -

    Total Expenses

    $0.0

    =

    Net Income

    $0.0

    EBIDTA Margin

    0.0%

    +

    YOY Growth

    52.63%

    =

    Rule of 40

    53


    Hotjar Board of Directors

    NamePosition

    Hotjar Executives

    NamePosition
    David Darmanin CEO

    Hotjar Employees

    NamePosition
    David Darmanin CEO

    Frequently Asked Questions about Hotjar

    When was Hotjar founded?

    Hotjar was founded in 2014.

    How much revenue does Hotjar generate?

    Hotjar generates $25M in revenue.

    Who is the CEO of Hotjar?

    The CEO of Hotjar is David Darmanin.

    How much funding does Hotjar have?

    Hotjar was raised $0.

    How many employees does Hotjar have?

    Hotjar has raised 115 employees.

    Where is Hotjar headquarters?

    Hotjar headquater is at Malta