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Pixel and Tonic is a software company that specializes in creating add-ons and solutions for the Craft CMS platform. Their flagship product is Craft Commerce, an e-commerce platform designed for flexibility and customization. They also offer other add-ons and tools for Craft CMS, such as Matrix, Assets, and Super Table. With a focus on quality and user experience, Pixel and Tonic aims to empower developers and designers to create exceptional websites and online stores.
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In 2024, Craft CMS's revenue reached $10M. The company previously reported $6.8M in 2023. Since its launch in 2013, Craft CMS has shown consistent revenue growth.
Craft CMS is a bootstrapped Application Development Software startup. Founded in 2013, Craft CMS has grown to $10M in revenue without raising any venture capital or outside funding.
As a self-funded Application Development Software SaaS company, Craft CMS has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Experienced Research Assistant with a demonstrated history of working in the higher education industry. Skilled in research methodology, data analysis, communication, public speaking and critical thinking. Strong research professional with a Bachelor of Science (BS) in Psychology and a Bachelor of Arts (BA) focused in Peace, War, and Defense from University of North Carolina at Chapel Hill.
| Question | Answer |
|---|---|
| What's your age? | 35 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Craft CMS serves 6K customers.
Craft CMS employs approximately 8 people as of 2026, up from 6 in 2023. It serves 6K customers that rely on its solutions.
Craft CMS generates an estimated $10M in annual revenue.
The CEO of Craft CMS is Brandon Kelly.
Craft CMS is bootstrapped and has not raised outside funding.
Craft CMS has 8 employees.
Craft CMS is headquartered in Bend, Oregon, United States.
Craft CMS operates across multiple industries. Browse revenue, funding, and growth data for Craft CMS in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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85 associated members
2024 Revenue
$10M(Est.)
Customers
6K
Funding
$0
Avg ACV
$1.7K
Team
8
Founded
2013
| Year | Milestone | Source |
|---|---|---|
| 2024 | Craft CMS Hit $10m revenue in October 2024 | Estimated |
| 2023 | Craft CMS Hit $6.8m revenue in December 2023 | Estimated |
| 2018 | Craft CMS Hit $8.7m revenue in February 2018 | |
| 2013 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 8 employees (December 2024) | |
| 2024 | Reached 7 employees (October 2024) | |
| 2023 | Reached 6 employees (September 2023) | |
| 2023 | Reached 6 employees (January 2023) | |
| 2022 | Reached 5 employees (January 2022) | |
| 2021 | Reached 5 employees (August 2021) | |
| 2018 | Reached 10 employees (February 2018) |
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