Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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Founded 2012
Find 2 competitors in the Analytics Platforms. Compare other SaaS such as NetBase Quid and Hootsuite. These Zoomph competitors have raised $342.8M and together serve more than 18M customers and employ over 1.2K team members.
Analytics Platforms
NetBase provides social intelligence solutions that enable brands to publish, monitor, analyze and engage with customers in real time.
Analytics Platforms
Hootsuite is a Vancouver-based social media management platform founded in 2008 by Ryan Holmes. The company serves businesses ranging from small and medium-sized organizations to large enterprises, providing tools for social media scheduling, analytics, and engagement across major networks. Hootsuite generates revenue exceeding $200 million annually, with the business trending toward $400 million by the end of 2024. Irina Novoselsky joined as CEO in 2023 and within 18 months has led a significant reacceleration of the business. In less than 12 months under her leadership, Hootsuite grew its enterprise core from 8 percent growth to 22 percent growth. The company operates with a predominantly inbound model, with 95 percent of new business arriving without an outbound sales force. Hootsuite previously pursued a Goldman Sachs-led exit process targeting a valuation of $7.75 billion, though that transaction was not completed. The company has since refocused on organic growth and is undergoing a broad transformation of its customer journey to align with the buying behaviors of millennial and Gen Z buyers, who Novoselsky projects will represent 75 percent of all buyers by 2025.
