Crispthinking logo
Founded 2005


2018 Revenue





How Crispthinking hit $10.0M in Revenue with 100 Customers in 2018.

About Crispthinking

Crisp is the global authority on social media risk. We combine powerful technology with human analysis to deliver 24/7 social media moderation and monitoring

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Crispthinking CEO Adam Hildreth on 12/01/2020

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Hunslet Lane EnglandUnited Kingdom

Crispthinking Revenue

In 2018, Crispthinking revenue run rate hit $10.0M in revenue.


Crispthinking Valuation and Funding History

Crispthinking has raised a total of $25.0M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation
10/22/2018Venture Round$25.0M


Crispthinking has 100 customers.

Lifetime Months

Monthly ARPU


Lifetime Dollars

Acquisition Cost


Average Annual Price


$0$100.0K12 month payback period024681012


Crispthinking has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Crispthinking has 386 employees. They have 13 sales reps that carry a quota, an engineering team of 40 and a marketing team of 12.


Total Team Size



40 (10%)


13 (3%)


12 (3%)


Adam Hildreth

A brand’s reputation is at risk from threats on social media all day and all night. There is a critical need for guaranteed protection from threats such as activist attacks, suicide threats, bombs, adverse events and legal issues. Crisp provide the only service to offer this guarantee, monitoring content in 50 languages 24/7 with a human team to escalate risks to the right people day and night. The service has a cost-effective volume-based pricing model which means that brands only pay for what they need as the content they monitor peaks, falls or scales up. Crisp’s robust service covers text, images and video on Facebook, Twitter, YouTube, Instagram, Google +, Lithium, Disqus and more across the internet; humans will escalate anything significant. Crisp was founded in 2005 and quietly protects the reputations of many of the most valuable global brands in the airline, beverage, consumer electronics, gaming, pharmaceutical, beauty and luxury goods industries.see less


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Frequently Asked Questions about Crispthinking

When was Crispthinking founded?

Crispthinking was founded in 2005.

Who is the CEO of Crispthinking?

The CEO of Crispthinking is Adam Hildreth

How many employees does Crispthinking have?

Crispthinking has 386 employees.

How much revenue does Crispthinking generate?

Crispthinking generates $10.0M in revenue.

How much funding does Crispthinking have?

Crispthinking has raised $25.0M.

Where is Crispthinking headquarters?

Crispthinking is headquartered at Hunslet Lane EnglandUnited Kingdom

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