The Top Sales Software SaaS Companies

As of Jan 2020, these 197 SaaS companies are the largest in the Sales Software space. (Click to apply)

This list tracks the largest private B2B Sales Software SaaS companies by revenue. In total, this list features 197 companies with combined revenues of $1.7B.

These companies have raised a total of $942.8M. Together, these Sales Software saas companies serve 341M customers and employ over 17K on their teams.

$1M - $5M ARR
  1. Balto $5.0M
  2. Flywheel $4.9M
  3. C9 Inc. $4.7M
$5M - $10M ARR
  1. Owler $10.0M
$10M+ ARR
  1. Zoominfo $360.0M
  2. Xactly $288.0M
  3. Outreach $125.0M
  4. Salesloft $110.0M
  5. Seismic $86.3M
  1. 01
    Vanillasoft

    Vanillasoft

    Sales Software

    VanillaSoft offers lead management software and CRM solutions for phone centric selling.

    $10M

    650

    63

    2005

    Sales Software

  2. 02
    Owler

    Owler

    Sales Software

    Crowdsourced Business Information

    $10M

    $31M

    100

    202

    2011

    Sales Software

  3. 03
    FRONTLINE-Selling

    FRONTLINE-Selling

    Sales Software

    FRONTLINE Selling provides sales prospecting tools to help B2B organizations effectively engage their buyers and create more quality sales opportunities.

    $9M

    101

    2002

    Sales Software

  4. 04
    CaptivateIQ

    CaptivateIQ

    Sales Software

    CaptivateIQ makes it easy to pay your sales teams' commissions.|CaptivateIQ is a modern sales compensation software aimed to help businesses leverage the power of incentives to motivate teams

    $9M

    $63M

    100

    90

    2006

    Sales Software

  5. 05
    Skyitgroup

    Skyitgroup

    Sales Software

    Reatile sell-through data collection, distribution and Insights

    $9M

    500

    110

    2008

    Sales Software

  6. 06
    Veelo - A Bigtincan‚Ñ¢

    Veelo - A Bigtincan‚Ñ¢

    Sales Software

    Veelo's award-winning sales enablement platform increases sales performance by predicatively guiding sellers on what to know, say and do.

    $8M

    $2M

    100K

    20

    2013

    Sales Software

  7. 07
    Insurance Technologies

    Insurance Technologies

    Sales Software

    Provider of point of-sale illustration software to insurance and financial services industries in the United States. The company's products include ForeSight, a point-of-sale software, which supports various steps in the selling process ranging from needs

    $8M

    181

    1995

    Sales Software

  8. 08
    parago

    parago

    Sales Software

    Provider of a promotional marketing technology platform. The company offers technology applications that automate and optimize both traditional and non-traditional promotional marketing initiatives, on-line and off-line rebate management and transaction da

    $8M

    92

    1999

    Sales Software

  9. 09
    TopOPPS

    TopOPPS

    Sales Software

    TopOPPS mission is to increase revenue certainty & sales effectiveness of our customers by infusing artificial intelligence (AI) into every step in the sales process to, from automating sales pipeline updates for the sales reps to Guide winning sales s...

    $8M

    $8M

    45

    2014

    Sales Software

  10. 10
    Media Radar

    Media Radar

    Sales Software

    Developer of a competitive intelligence platform for digital and magazine advertising sales executives designed to help them determine the best prospects to pursue, which offerings to pitch and how to position themselves most effectively against their comp

    $7M

    $7M

    20K

    134

    2006

    Sales Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.