The Top Sales Software SaaS Companies

As of Jan 2020, these 198 SaaS companies are the largest in the Sales Software space. (Click to apply)

This list tracks the largest private B2B Sales Software SaaS companies by revenue. In total, this list features 198 companies with combined revenues of $1.7B.

These companies have raised a total of $942.8M. Together, these Sales Software saas companies serve 341M customers and employ over 17K on their teams.

$1M - $5M ARR
  1. Balto $5.0M
  2. Flywheel $4.9M
  3. C9 Inc. $4.7M
$5M - $10M ARR
  1. Owler $10.0M
$10M+ ARR
  1. Zoominfo $360.0M
  2. Xactly $288.0M
  3. Outreach $125.0M
  4. Salesloft $110.0M
  5. Seismic $86.3M
  1. 01
    Dooly Research

    Dooly Research

    Sales Software

    Smarter Playbooks For Sales

    $1M

    $102M

    100

    14

    2016

    Sales Software

  2. 02
    SAMAPOS

    SAMAPOS

    Sales Software

    SAMAPOS is point-of-sale software that really understand retailers, and it allows you to organize, priorities, and automate your business. It is beautifully integrated with many of the most popular e-commerce, CRM, inventory, and accounting software.Unlike

    $999K

    17

    2013

    Sales Software

  3. 03
    Map My Customers

    Map My Customers

    Sales Software

    Geospatial CRM for field sales

    $996K

    $3M

    100

    24

    2015

    Sales Software

  4. 04
    VHSYS-- Sistema de Gestão Empresarial

    VHSYS-- Sistema de Gestão Empresarial

    Sales Software

    Sistema de gestão empresarial ideal para micro e pequenas empresas. Ferramentas integradas de Emissão de Nota Fiscal, Financeiro, Vendas e Estoque. Saiba mais.

    $990K

    185

    2011

    Sales Software

  5. 05
    Datahug

    Datahug

    Sales Software

    Datahug empowers your Sales, Marketing and Sales Operations to leverage the company network you didn't know you had. New contacts, relationships and activities are identified through communications traffic. Simplify your Salesforce experience Get m...

    $990K

    $6M

    20

    2009

    Sales Software

  6. 06
    Rattle

    Rattle

    Sales Software

    Access & manage Salesforce directly from Slack

    $980K

    $3M

    10

    2020

    Sales Software

  7. 07
    Deepcompany

    Deepcompany

    Sales Software

    Deepcompany mission is to help companies of any size to improve and automate their processes.

    $980K

    $1K

    10

    2015

    Sales Software

  8. 08
    SalesChoice

    SalesChoice

    Sales Software

    SalesChoice is an AI SaaS-based predictive and prescriptive analytics company that increases the performance of business-to-business sales.|End Revenue Uncertainty in B2B Sales|End Revenue Uncertainty

    $900K

    $3M

    10

    20

    2013

    Sales Software

  9. 09
    MixRank

    MixRank

    Sales Software

    Data-driven sales and marketing. MixRank tracks your customers so you don't miss an opportunity.

    $897K

    $2M

    11

    2011

    Sales Software

  10. 10
    Socal CoPilot

    Socal CoPilot

    Sales Software

    $892K

    13

    2014

    Sales Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.